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Customers

Average Order Value (AOV)

Average Order Value is the average money spend over one or multiple orders by a customer with your business. Knowing the Average Order Value (AOV) helps you to make better businesses judgment on your marketing and pricing strategies. By just increasing your AOV (instead of acquiring new customers), you will be able to increase your revenue.

Updated 2 days ago

To see your customers Average Order Value (AOV), kindly refer steps as follows:

1. Go to Customers.

2. See the Average Order Value (AOV) for each of your customers on the right-side.

You can calculate your average order value using this simple formula: 

Total Revenue / Number of Orders = Average Order Value.

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Tips: Do you know? Just click on the "Total Orders", then your top customer with the most orders will show up!

 

3 Strategies to Up Your Customer's Average Order Value (AOV):

Think... It's all about getting them to buy more (increase the basket size) each time.

1. Discounts: Offer customers an incentive such as discounts or promotions when they add products to their cart.

Learn how to create vouchers in Lazada and Shopee

2. Free Shipping: No one wants to pay for shipping obviously, even if it means adding more items to their order.

Learn how to create free shipping in Lazada (Login Required)

3. Cross Selling & Upsell: You can immediately impact your AOV by offering customers products that go well together. E.g. "Buy 3 and save Extra 5%".

Learn how to upsell by utilizing Lazada Flexi Combo (Login Required)  or Shopee Bundle Deal

 

If you have any issues or questions, please drop us an email at support@zetpy.com

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